The Fourth Annual Dachis Group Social Business Summit brings together the world’s foremost brand marketers, social strategists, media planners and social business thinkers to discuss the future of social marketing in 2013 and beyond.
We have expanded the series to take place in North America, South America, Europe, and Asia over the course of the year. Attendees will leave the Summit ready to lead their organizations into a new era of brand marketing with practical advice on how to utilize data-driven social marketing to win in their business.
China is the world's largest digital market, with the most online users and social media participants. While brands can use many lessons learned regarding consumers and content, the unavailability of familiar channels requires marketers to better understand the nuances of China's digital marketing and social media landscape.The post Understanding C
Olivier Blanchard literally wrote the book on social media ROI, and his talk at our Social Business Summit last week in Austin — Business Objectives, Data and ROI: Leveraging Social Platforms to Engineer Digital Wins — hit home for me because he put into clear focus the lessons that I, as a social media strategistThe post Social Media Beyond the Marketing De
This past Thursday was Dachis Group’s Fourth Annual Social Business Summit in Austin, Texas. The event was attended by close to 200 social business practitioners and thinkers who all convened to discuss the latest in data-driven social marketing, social brand building, organizational change and big data. The day was a fascinating one with a poignant,The po