27 OCT 2011
Berlin
Dachis Group is hosting this half-day event to convene a cross-section of thought leaders and practitioners to discuss trends on the cutting edge of Social Business. We will explore topics including social business strategy, connected companies, and performance brand marketing.
Hosted by:
Jeff Dachis, Dachis Group
Chief Executive Officer
Peter Kim, Dachis Group
Chief Strategy Officer
Workshop Agenda
0830 - 0900
Breakfast
0900 - 0930
Welcome and Introductions
Jeff Dachis, Dachis Group, Chief Executive Officer
Jeff Dachis, Dachis Group
Chief Executive Officer
0930 - 1030
Social Business Design
A discussion around the definition of social business and why it matters, along with a framework for understanding the concept.
Peter Kim, Dachis Group, Chief Strategy Officer
Peter Kim, Dachis Group
Chief Strategy Officer
1030 - 1045
Break
1045 - 1130
The Connected Company
Organizing for social business requires internal readiness. In this session, we will explore issues regarding organizational structure, governance, and decision rights.
Peter Kim, Dachis Group, Chief Strategy Officer
Peter Kim, Dachis Group
Chief Strategy Officer
1130 - 1145
Break
1145 - 1300
Performance Brand Marketing
It's not enough to just be "liked." In this session, we will discuss converting fans to advocates, mobilizing communities, and using analytics to drive results.
Jeff Dachis, Dachis Group, Chief Executive Officer
Jeff Dachis, Dachis Group
Chief Executive Officer
1300 - 1315
Workshop Concludes
1700
Cocktail Reception at Newton Bar
Invite Only
Workshop Location
Sofitel Berlin Gendarmenmarkt
Charlottenstrasse 50-52
10117 Berlin
Cocktail Reception Location
Newton Bar
Charlottenstrasse 57
10117 Berlin
