April 11

We're excited to have a fantastic group of speakers for Shanghai. Please join the conversation on Twitter at #SBS2013.

What's the Agenda?

*Subject to change
8:00am Breakfast
9:00am Welcome
Jeff Dachis, Dachis Group
9:30am How to Build a Social Brand
Thomas Crampton, Ogilvy & Mather
10:00am Break
10:30am People Powered Social Business
Asit Gupta, Advocacy Asia
11:00am Gearing Up Data-Driven Brand Marketing Operations
Dion Hinchcliffe, Dachis Group
11:30am A Social Tipping Point: CMO & CIO Worlds Collide
Kevin Guo, Oracle Greater China
12:00pm Ten Frontiers for the Future of Engagement
Gaurav Mishra, MSLGROUP
12:30pm Lunch
1:00pm --
1:30pm The Evolution of Mobile Business, From Additional Channel to Opportunity Hub
Alexandre Momma, TNS
2:00pm Paid-Owned-Earned Crossover Measurement
Ethan Tsai, AdMaster
2:30pm Creating Ideas that People Belongs to by Social Media
Alex Chan, Profero
3:00pm Break
3:30pm What Big Social Data Can Actually Help in Daily Marketing?
Donna Li, RenRen
4:00pm Social Data Driven Marketing
Sam Flemming, CIC
4:30pm The Secret Sauce Behind Data Driven Social Video Marketing
Siok Siok Tan, Kinetic ONE
5:00pm Closing Remarks
Jeff Dachis, Dachis Group
Cocktail Reception to follow