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As Asia-Pacific director of Social@Ogilvy at Ogilvy & Mather, Thomas Crampton launched a team in 2009 that now stretches across 23 cities in 19 Asian territories. The team, the largest social media team in the region, helps companies to conceive, develop and execute social media strategies.
Passionately involved in digital since 2004, Thomas writes a widely read blog, thomascrampton.com, and is a frequent keynote speaker and moderator at high profile conferences around the world, from the World Economic Forum in Davos to Le Web in Paris, Cannes Lions and DLD in Munich.
Prior to joining Ogilvy, Mr. Crampton spent 18 years as a globetrotting newspaper correspondent, mainly for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries.
While at the International Herald Tribune, Mr. Crampton launched the newspaper’s first blog, wrote a weekly column about Asia, was a Paris-based feature writer on media and technology, covered the 2004 US presidential election for The New York Times, reported on the 1997 Asian financial crisis from Thailand, the SARS outbreak from Hong Kong, the civil war in Sudan, rebel fighting in Sri Lanka, Taiwan’s largest earthquake, US hurricanes, the Cannes Film Festival and many more topics.
Mr. Crampton was educated in the United States at the University of Virginia, in Ireland at Trinity College, Dublin and in France at the Institut d’Etudes Politiques de Paris. He speaks English, French, Thai and is learning Mandarin Chinese.
Ethan Tsai COO & Co-founder AdMaster Ethan is focusing on internet advertisement monitoring and online Survey industry since he joined AdMaster in 2008. Also generates in-depth insights and experience in the field of monitoring mobile marketing, multi screen and cross-media marketing. The rich market research experience in finance and internet industries from Taiwan, Japan and South Korea between 1997 and 2008 helped Ethan gain extensive industry experience.
蔡易承 联合创始人兼首席运营官 AdMaster精硕科技 蔡易承2008年加入AdMaster，专注于互联网广告监测和在线调研领域。随着多屏营销和社交营销的发展 ，蔡易承在跨移动等多屏营销监测领域以及跨付费媒体和自由媒体等跨媒介营销效果监测方面有着深刻的见解和丰富经验 1997年-2008年，蔡易承曾在台湾、日本、韩国等地从事金融、互联网等大型项目的市场调研工作，积累了丰富行业经验。 蔡易承毕业於台湾大学，拥有金融学士学位。
Tan Siok Siok is a filmmaker, entrepreneur and a honorary geek with a deep passion for great storytelling in the age of real time web. Siok has built Kinetic ONE, a social video platform in China with channels focused on youth culture, fashion and lifestyle as well as parenting & pregnancy. Siok’s latest film project is Twittamentary, a documentary about Twitter, the popular microblogging tool. Leveraging the power of social media, Siok crowdsources the stories and videos for the project.
Siok previously worked as an executive producer for Discovery Channel in Asia. The shows she produced have clinched more than a dozen awards and nominations at the Asian TV awards and the Golden Bell Awards. Siok holds a Bachelor of Arts degree (Honors) in Comparative Literature from Brown University, USA.
Across multiple roles, Gaurav has helped organizations build and nurture communities and movements around their shared purpose, with the help of storytelling, crowdsourcing and grassroots engagement. As Asia VP of Insights, Innovation & Social at MSLGROUP, Publicis Groupe’s strategic communications and engagement network, Gaurav leads MSLGROUP’s social media practice across Asia and helps create new insights and innovation offerings for MSLGROUP’s global network. Previously, Gaurav studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, launched Ushahidi-based crowd-sourced election monitoring platform Vote Report India and co-founded social business consulting firm 2020 Social, which was acquired by Publicis Groupe.
Gaurav is widely considered to be a thought leader on social media and social innovation. He has written and edited book chapters, reports, op-eds, a weekly newspaper column, a quarterly magazine, and an award-winning blog. He has spoken at conferences, guest lectured at universities, led workshops for clients, and joined award juries all over the world. He has been a 2008-09 Yahoo! Fellow, a 2009 SNCR Fellow, and a 2009 TEDIndia Fellow. At present, Gaurav is thinking about how networked technologies and changemaker communities might help us craft better futures, by enabling better personal and policy choices in the areas of environment, wellness, learning, and citizenship.
Alex Momma is a Director for Brand & Communications in TNS, one of the largest market research agencies in the world. Currently based in China, Alex is responsible for empowering teams and clients to uncover B&C-related insights from several research approaches, mostly customized, in order to identify business opportunities and responses to market issues. Raised in Brazil, Alex moved to China in late 2012. Before that, Alex spent seven years at TNS Brazil working with technology clients and in technology-related projects, giving him a critical view on how it has been changing consumers and businesses over the years. With a high interest in strategic thinking on the impacts of the increasingly digital possibilities in the business context, Alex has been an internal advocate to increase the usage of heavy, passive data in combination with the traditional primary collection, embedding the best of both.
Michel is vice president CRM Asia Pacific for Oracle, based in Singapore. Michel is an enterprise software sales professional with 16 years experience in sales and presales, building new category software businesses in Europe, Middle East & Africa and throughout Asia Pacific.
With 14 years of professional experience in the digital and social media industry, and a client portfolio that includes some of the World’s most recognisable brands and organisations, Robin has built a reputation internationally as a leading practitioner in the industry. He is currently Managing Director of Dachis Group Europe. Previously, Robin held a variety of roles including Director of Edelman Digital, London, Head of Social Media at Dachis Group Europe, Acting Editor of the BBC Blogs, and Executive Producer at ITV. He holds a BA in Education, MA in Sociology, MPhil in Communication Studies and a PgDip in Law. He has also been a Non-Residential Fellow at Stanford University Law School and a Visiting Fellow of Journalism at City University, London.
Michael (MJ) is the VP of Technology, Office of the CTO at Dachis Group and has worked with global brands such as Levi’s, Travelocity and Disney to define, create and implement social business technology solutions. A seasoned veteran of both start-ups and enterprise companies, Michael has held roles at Boxer Learning, RailEurope and StepChange Group. Currently Michael is focused on technical evangelism and strategic partnerships with social networks such as Facebook, Twitter, Foursquare, Tumblr, Pinterest and LinkedIn.
Gautam Ghosh is in charge of HR strategy and projects for Philips India and is based out of Gurgaon. In this role he owns and drives the key strategic objective of making Philips India a strong Employer Brand by leveraging new emerging media & technology. He is responsible for helping the HR India team drive the HR Strategy by leveraging technology & for building the Digital capability in Philips India. Gautam specializes in the areas of HR, Organization Development and how businesses can leverage Social tools for HR. He is a subject matter expert in the HR and Social Media area for SHRM India. Earlier he was the India Marketing Lead at BraveNewTalent and before that a Consultant 2020 Social where he led the Talent practice, advising companies can build talent pipelines and employee engagement and learning using emergent tools. Gautam has worked as a HR Generalist and a Learning and Development Executive in firms like Deloitte, Dell, Hewlett Packard and Satyam. He is an MBA from XLRI, Jamshedpur. Gautam is a frequent speaker in the areas of “social recruiting”, “Employee engagement using social media”, “Enterprise 2.0” and “Social Learning”
Sam Flemming is founder and president of CIC, China’s first and foremost provider of social business intelligence. For over 15 years, starting with Chinapay.com, China’s first online payment platform, Sam has been at the forefront of China’s digital (r)evolution. Founding CIC in 2004, he has since steered the company into position as both thought and market leader in China social media and social business.
CIC’s tools and professional services help businesses like L’Oreal, Pepsi and Nike convert the ‘chatter’ from the world’s largest, most active digital market, into superior business performance. Sam has a keen understanding of the landscape’s leading players and the evolving relationship between advertisers and consumers. Extensively referenced and interviewed by media sources worldwide, Sam is highly respected amongst industry experts. CIC is part of Kantar Media, a WPP company.
Veteran technology and management executive Reggie Bradford is SVP of Product Development for Oracle, where he brings more than 20 years of experience across technology, Internet and marketing sectors. Prior to joining Oracle, he was founder and CEO of Vitrue, where he developed the company into the leading provider of social marketing publishing software for global brands and agencies. Vitrue was acquired by Oracle in May 2012 and is now a wholly-owned subsidiary of Oracle. During his tenure at Vitrue, he led a team that worked with many of the world’s premier global brands such as McDonald’s, Procter & Gamble, NBC Sports and American Express, as well as more than 75 agencies worldwide. The Vitrue SRM platform collectively managed its clients’ more than one billion social connections in more than 100 countries across 4,500 social accounts.
Prior to founding Vitrue, Bradford served as President and board member of TANDBERG Television, an organization of more than 400 employees and more than $100 million in revenues. During his tenure, he led the company to a 40 percent annual growth rate, successfully integrated two major acquisitions, and led the global repositioning of the brand, which was acquired by Ericsson. Bradford also served as the President and CEO of N2 Broadband, the leading provider of open-platform, on-demand entertainment solutions. Among his many industry accolades and awards, Bradford was named one of Television Week’s “10 to Watch” for 2005 and one of the top 10 Entrepreneurs of the Year in 2010 by Business to Business. Bradford also has extensive marketing-management experience, serving as Chief Marketing Officer at WebMD from 1998 to 2000. As such, he helped guide company growth from 40 to 4,000 employees and received more than $2 billion in funding. During his tenure at WebMD, Reggie was instrumental in defining interactivity on the web as an early pioneer of social communities. Additionally, he has held various marketing and management positions with Miller Brewing Company. Bradford received a BBA in Finance from the University of Georgia and an MBA from Emory University. He serves on numerous advisory and non-profit boards including BrightWhistle, SoloHealth and The Brandery. Bradford resides in Atlanta, Georgia, with his wife Holly and their six children.
Asit Gupta is co-founder of Advocacy, Asia’s most awarded WOM marketing company, with 3 WOMMY awards over the last 2 years. Asit is one of the few marketers in the world who have worked in 3 out of 4 BRIC countries, having worked with Procter & Gamble, British American Tobacco and DDB advertising across India, Russia, UK and China. Asit co-founded Advocacy in 2011 to champion a more authentic and accountable way of marketing leveraging real consumer Advocates. He is passionate about marketing which makes a difference to consumers’ lives as well as to brand sales.
Donna Li is the General Manager of Strategic Marketing & Media Planning of Renren Inc, the leading real-name social platform in China. She oversees RenRen.com, Nuomi.com, 56.com trade marketing as well as online advertising business, offering most effective marketing solutions via social media mechanism to clients of all major business sectors.
Prior to joining RenRen, Donna was the trade marketing director of Taobao, Alibaba, and Yahoo, and has gained most cutting-edge knowledge and solid experience from portal, to search to e-commerce. She also acted as the media planning head for Yahoo global cross-border deals, working extensively with world Multi-national brands and research institutes.
Donna Li holds an EMBA from CEIBS.
Sanjay Mehta is the founder and Joint CEO of Social Wavelength, one of the largest, pure-play Social Media agencies in India, and is a serial entrepreneur in Internet, E-commerce, and Social Media businesses. Since the Internet came to India in 1996, Sanjay has been an Internet entrepreneur and has as much hands-on experience on Internet businesses, as anyone could possibly have in India! In early 2009, Sanjay identified the emerging trend of Social Media, and how companies will need to participate in this space, without exception. Recognizing that such participation is very different from traditional marketing and advertising that companies are used to, Sanjay set up Social Wavelength to be a partner to any brand or organization to help them navigate in this space of New Media. In the short space of around 3.5 years, Social Wavelength has made rapid strides, and has acquired leadership position in the industry, with an impressive client portfolio and a large and strong team of personnel, managing various client accounts. Social Wavelength’s clients include top companies and brands like GE, Intel, HUL, Idea Cellular, Franklin Templeton, Genpact, Apollo Hospitals, Tata Housing, Reliance Communications, IndusInd Bank, Dalmia Cements, and India Infoline.
Prior to Social Wavelength, Sanjay served as COO of Compare InfoBase Ltd., one of the largest pure-play Internet content businesses at that time, employing more than 1000 persons. Sanjay managed operations for the company, including the company-owned portals MapsOfWorld.com, MapsOfIndia.com, IndiaEdu.com, and DGreetings.com.
From 1997-2007, Sanjay co-founded and ran Homeindia.com, one of the earliest e-commerce ventures from India, which sold ethnic Indian products like fashion, jewelry, handicrafts etc. to customers all over the world.
Blake Cahill is Global Head of Digital & Social Marketing at Philips. Blake is a results-oriented senior executive with more than 15 years experience in marketing, sales, product management and business development in both U.S. and International environments.
Prior to joining Philips, Blake was President at Banyan Branch, where he lead client execution, acquisition, and thought leadership at the world’s fastest growing Social Media and Digital Agency based in Seattle. Blake has a solid track record of measurable results with increasing responsibility in technology start-ups and Fortune 500 organizations.
He also serves on the Board of Directors at the Word of Mouth Marketing Association, WOMMA, which is a non-profit trade association dedicated to the word of mouth and social media marketing industry.
Manu Prasad heads social at Myntra.com, one of India’s largest fashion and lifestyle e-commerce platforms. In this role, he works towards making social fashionable inside Myntra and fashion sociable outside of it.
In the real world, he succumbed to conformity early in life and completed an engineering + MBA education, but then broke convention by refusing to write a book. Since then he’s been employed by organisations such as WorldSpace and The Times Group in brand management roles. In the virtual world, he began blogging a decade back and though critically unclaimed, continues to churn out perspectives on everything from food to Facebook.
Manu can be found (as @manuscrypts) on most social platforms, and attempts to bring balance to the force by continuing his relationship with traditional media in the form of a couple of newspaper columns – on start-ups, and restaurants. (reviews)
Atul Tuli is Sales Director for SRM(Social Relationship Management) at Oracle Asia Pacific, with main responsibility of growing this business in Oracle APAC countries. As part of his role, Atul’s charter is to build successful sales and marketing models at customer organisations through Oracle’s customer experience and cloud applications solutions.
Prior to this, Atul lead Oracle’s Cloud CRM business at Oracle India. Atul has also served as Global Business Manager for Tata Group at Microsoft and Regional Sales Manager for West and South India for Oracle India’s applications business focusing on the CMU (Communications-Media-Utility) verticals.
Atul started his career in sales with ICI Paints and served at various positions with Godrej & Boyce. He also worked with NCR in the Financial Solutions Divisions.
Atul holds a post graduate degree in management with specialization in sales and marketing from the All India Management Association (AIMA) and graduated from Sri Venkateswara College, Delhi University.
Davide Casali, better known as “Folletto”, is a user experience director and startup advisor with a hybrid background in design, psychology and technology. His objective is to change for better the quality of life of the people through the products he designs and lead.
Davide believes that “Simplicity is the ultimate sophistication,” as Leonardo DaVinci reportedly said, and his approach is to reach a focused simplicity through the existing complexity.
He developed with Gianandrea Giacoma Motivational Design, a method that provides a theoretical approach and tools to deal with social dynamics and design social environments.
During his 11+ years of professional experience he designed consumer and enterprise products and services for more than 2 million users worldwide in different markets. He has worked with companies like Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari, and Benetton.
Previously he was a design partner in the startup WideTag where he led the WideNoise product, listed in Compasso D’Oro selection, the ADI Design Index 2010, and selected in the Top 10 Internet of Things Products of 2009 and today opensourced as part of EveryAware, a foundation to monitor the European environment in a social way.
Davide is currently advisor of PosterForTomorrow, Pick1 and Tonight.eu and evangelist of Hunie.co.
Anna Zanghi is the Head of Global Innovation and Product Development for Youth at MasterCard Worldwide. She is a 16 year MasterCard veteran, who joined as the VP Marketing and Communication for the MEA region and from there fulfilling a series of roles of increasing responsibility, with her main focus being consumer led innovation and change. Prior to joining MasterCard, Anna was with Standard Bank of South Africa where she set up the organizational development function for the banking group. Anna has an MBA from the Wits Business School, South Africa and is a senior Trustee on the Board of Trade Plus Aid Africa, a sustainable development and environmental NGO in South Africa.
Tom’s career in digital has taken him from mobile marketing through digital and finally found him in his natural home in social media at global agency We Are Social. A highly respected digital all-rounder, Tom drives marketing at the agency, which counts brands such as adidas, Heinz, Unilever, eBay, Jaguar, Intel, Moët & Chandon & Expedia among its clients.
Ricardo Anderáos is Social Media Director at Abril Group, one of Latin America’s largest and most influential communications conglomerates, providing information, education and entertainment to practically all segments of the Brazilian public. Prior to Abril Group, Ricardo worked as a technology columnist at Carta Capital magazine and BandNews FM radio. As reporter and editor, Ricardo worked in the newspapers Folha de S. Paulo and O Estado de S. Paulo, and was Editorial Director of the brazilian edition of Metro free newspaper. Earlier, Richardo was Webmaster Senior at UOL, Executive Editor of the portal estadao.com, Business Director Online Bandeirantes Group and Head of Digital Media at MTV Brazil.
Pablo is the Marketing Manager at E-Commerce by Walmart, which is responsible for Content Strategies. He worked in Interactive Marketing Chleba as a manager of search and social media. He also worked at 10 Hotlist Interactive Minutes as a project manager. Pablo has 8 years of experience attending global companies including Twenty Century Fox, Telefonica – Telecom Sao Paulo, Telefonica of Argentina, Brazil Philips, GM Brazil, Motorola Brazil. He has over 16 years of experience in the online market as an independent consultant serving companies such as Cannon Argentina, Techint Group, Honda Motors in Argentina.
Nick obtained a graduate degree in Electrical/Electronic Engineering from the Faculty of Science and Technology at Sophia University. At Nippon Broadcasting System, Inc., Tsuchiya produced numerous popular programs, including “All Night Nippon”. After assuming his position of General Manager of Digital Contents there, he joined Sony Communication Network Corporation (currently, So-net Entertainment Corporation). As Vice President of Contents at So-net Entertainment Corporation, he pioneered a trend in the satellite broadcasting of Korean programs, and in the area of network media, he made So-net SNS, Livly Island and numerous other social services a hit. For “Appliyarouze” contests to seek new social applications for mobage, gree and other social networks conducted with GMO Internet, Inc., Tsuchiya as chief director was involved in a variety of activities, including the launch of over 30 social applications. Presently, Tsuchiya, using his expertise as Executive Producer, writes regularly for C-net Japan on matters relating to Information Technology. He also comments and provides different topics on Information Technology by appearing live on “Radio Journal Answer” on BayFM (FM Radio Chiba) every Friday.
Alexandre Ew has worked for Dell Brazil since 2011 as projects / program manager on customer care and tech support area. His main role is to lead, deploy and leverage results of new projects with focus in Social Media. His Engineering background is complemented by a Master Degree in Engineering (Process Planning) and a MBA. Alexandre is also a University teacher working with Products and Services Development for Mechanical and Production Engineering at UNISINOS / RS.
Israel Scussel Degásperi is an advertiser graduate on New Media at FURB University at Blumenau, Santa Catarina. Worked with Walmart’s e-commerce channel on Lattitud agency and made constancy services for big brands like Tecnisa (national leader on home realty) and Evoke Eyewear. He also has experience with social crisis management and lectures on graduation courses on universities all over Brazil.
Alfredo Reikdal is the General Manager for Digitas and Razorfish in Brazil, and brings more than 18 years of experience to the role. Prior to joining Digitas, Reikdal was the Head of Planning at OgilvyOne. He’s also held leadership roles at AgênciaClick, Globo.com, Coca-Cola, and digital agency 10′minutos.
Jorge Toledo has been working at Oracle for seven years, and is now Director, CRM Products, Oracle Latin America, aiming to consolidate the leadership of Oracle CRM solutions in Latin America, and to support product knowledge and business areas.
Previously, Toledo has held the positions of Director Pre-Sales Applications and Director Pre-Sales CRM (Customer Relationship Management) and EPM (Enterprise Performance Management) at Oracle do Brasil. In addition, he has worked as Manager of CRM Pre-Sales and Architect of CRM Solutions. Before starting his career at Oracle, Toledo has worked at PeopleSoft, Siebel, Epiphany and SAS.
He graduated in Mathematics from Faculdade Moema, with specializations in Marketing from Harvard Business School in Boston, USA, and Telecommunications Business from Fundação Getúlio Vargas in São Paulo. He is also specialized in Management and Leadership by the Instituto Nacional de Altos Estudos (INAE), Costa Rica, and the INCAE Business School, Argentina.
Jason Jercinovic is a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason’s career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia’s leading private equity/VC firm Allen and Buckridge (A-B.com.au). Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.
Hiroyasu Ichikawa is a Social Media Consultant focusing on the innovative use of social media for empowering social entrepreneurship through researching, writing and public speaking for corporations, governments and NPOs. He is a regular columnist on social media for social good trends, featuring a broad range of topics and cases. Hiroyasu is the author of “Social Good Shojiten(Guide) 2012 ” and a graduate of Doshisha University and Amherst College.
Keizo Ishii is the Director, CRM / Online at the Estée Lauder Companies. Previously he acted as General Manager, eBusiness at AIG Japan (AIU Insurance, Inc.), as Manager, Site Merchandising at AMAZON Japan, and as Manager, Online Marketing at AOL Japan.
Keizo attended the Art Institute of Pittsburgh, majoring in visual communication, and Sanno University Japan, majoring in business administration.
Rob is a digital marketing industry veteran who has been helping companies find success on the web for more than a decade. He is focused on one thing: providing insights from online marketing data that lead to more successful marketing and sales results. His specialty is integrating measurement strategy with business strategy, providing insights on how well strategies are working, and the fastest paths to making improvements that impact the bottom line. Prior to his work at Magnet 360, Rob was the President and COO of Ciceron, one of Minnesota’s leading digital marketing agencies.
Koki Uchiyama is CEO of Hottolink, one of Japan’s top social media monitoring software providers. As CEO, Koki leads development of search engine, social bookmarking service, search engine based on social bookmarked data, recommendation engine, blog mining service and other web2.0 services. Koki is the author of How To Live in a Virtual World and other books, and is a visiting professor of Digital HollyWood University.
Morgan Binswanger joined the Foundation as Chief of Staff in June 2008. He is a member of the executive management team and provides leadership, direction and vision facilitating the LIVESTRONG Foundation’s short-term and long-term strategic planning.
His responsibilities include managing the Foundation’s vision and purpose, creating mileposts and symbols to rally support behind the vision and making the vision sharable by everyone. He also defines, develops and implements a leadership development program for the management team and serves as a bridge on business and politically related activities relative to the Foundation’s growth and position within the world of philanthropy. He works closely with the LIVESTRONG Foundation Board and its committees.
Before joining the Foundation, Morgan served as Interim COO for Habitat for Humanity Greater Los Angeles and as Director of Habitat’s Jimmy Carter Work Project. Prior to that, he was the COO for the Entertainment Industry Foundation and Co-Director of the Creative Artists Agency Foundation for seven years. He has served as a consultant for Rock the Vote, the Broad Foundation and America’s Promise. He served at the United States Department of Education as Chief of Staff in Elementary and Secondary Education. Morgan taught history and coached for four years at Deerfield Academy in western Massachusetts.
He has a B.A. in history from Bowdoin College and studied language at Kansai Gaidai University in Hirakata, Japan. He serves on the Board of The League, a national afterschool initiative.
He reluctantly runs marathons and preferably eats blueberry pies from his home state of Maine.
Seiji is the President of the Corporation Niwango, which currently operates Nico Nico Douga. Through a weather information company, and an online gaming company, he joined DWANGO in 2003. In charge of the business, such as tools for mobile phones, he participated in the launch of Niwango, and became president of Niwango from December of ’07. It was one year after “Nico Nico Douga (provisional)” service was started.
Sam Decker is Co-Founder and CEO of Mass Relevance, a social experience platform that discovers, filters, and displays real-time content anywhere. Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice, the leader in Software as a Service (SaaS) social commerce technologies serving over 1,000 brands, where he was responsible for building the company’s brand, products and platform.
Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, online, CRM, and customer-centricity strategy. From 1999-2003, he led Dell’s consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology.
Before Dell, Decker spent more than six years in the Bay Area leading marketing, sales and product strategy at B2B and media startups. Decker has authored two books on word of mouth marketing and serves on the boards of Monetate, Needle, New Era, and the digital advisory board for P&G.
Paul Haskell leads social strategy at Omaha Steaks and is a key advocate for the company’s content marketing efforts. Under Paul’s direction, Omaha Steaks has continued to grow and deepen relationships with its social community by providing not only top-notch customer service, but also engaging and valuable content that helps people do great things in the kitchen or on the grill. You can follow Paul on Twitter @phaskell, but apologies in advance for all the cycling-related tweets.
Wendell Lansford is CEO & co-founder of Offerpop and has 20 years of internet and software industry experience. He was previously COO & SVP at Systinet (acquired by Mercury Interactive, now HP, in 2006), and CEO & co-founder of Sitebridge (acquired by eGain in 1999). Prior to Sitebridge, Wendell was Director of Technology at Conde Nast Digital where he built and launched Epicurious.com and Concierge.com. Wendell started his career as a software engineer at Bell Communications Research. Wendell holds an M.S. from Carnegie Mellon.
Rahim was the co-founder and CEO of Involver, an enterprise social media platform used by more than one million companies and many Fortune 500 brands. Involver was acquired by Oracle (NASDAQ: ORCL) where Rahim is now a senior director of the company’s Social Cloud business. While still in high school, Rahim co-founded a web-hosting company and negotiated its sale for $1.5 million while taking his Senior Year final exams. He then started a web services platform business and took it public, becoming one of the youngest directors of a publicly traded company in America.
Rahim was honored at The White House with an Empact 100 Award by Startup America and The Kauffman Foundation. He has been named one of the Top 30 Entrepreneurs Under 30 in America by Inc Magazine, one of the Top 40 Under 40 by the San Francisco Business Times, and one of the Top 25 Digital Thought-Leaders by iMedia. Rahim completed his MBA at Canada’s top management school, the Richard Ivey School of Business. Because of his achievements, he was the youngest student in the school’s 80 year history accepted without a prerequisite university degree.
SBS session: “Developing Resilience in Crisis Recovery: The Role of Social Marketing.” Ralph Waldo Emerson said, “Do not go where the path may lead. Go instead where there is no path and leave a trail.” That sentiment has always applied to the LIVESTRONG Foundation, a cancer non-profit known for its entrepreneurial approach to philanthropy, but never more so than today. How do organizations successfully navigate through and, more importantly, beyond a pivotal crisis, and what role does data-driven social marketing play? How does a CEO steer his team through a painful experience with compassion and courage? What role does resilience play in the life of an organization? Doug Ulman discusses the LIVESTRONG Foundation’s handling of the controversy surrounding its founder Lance Armstrong, how the organization is moving on with the help of social media and putting the focus back on its mission: serving people and families affected by cancer.
In his role as President and Chief Executive Officer, Doug Ulman oversees the strategic vision and direction of the LIVESTRONG Foundation.
Doug is a three-time cancer survivor and globally recognized cancer advocate. After overcoming chondrosarcoma during his sophomore year in college and malignant melanoma twice since, Doug and his family founded the Ulman Cancer Fund for Young Adults, a nonprofit organization dedicated to supporting, educating and connecting young adults, their families and friends, who are affected by cancer. He served as executive director of the organization for four years before joining the LIVESTRONG Foundation in 2001 as director of survivorship.
During his time at the Foundation, Doug has helped transform the non-profit into an internationally-known brand and leader in the global movement for people affected by cancer. Doug has earned a reputation as the “Most Savvy Health Care Leader in Social Media” for his innovative use of social media to create awareness and knowledge around the world’s leading cause of death. His online community includes a Twitter following of more than one million.
Doug speaks frequently at some of the nation’s most acclaimed festivals and conferences including the Social Good Summit, the Inc. 500|5000 Conference, the Aspen Ideas Festival, the Clinton Global Initiative University, the RadioShack Business Summit and SXSW Interactive. At TedxAustin, Doug spoke about the substantial impact non-profit organizations can make through the use of social media.
Doug’s outstanding leadership has garnered him both local and national accolades. The Austin Business Journal recognized Doug with a Health Care Hero Award and he has twice been named to the Non-Profit Times’ Power and Influence Top 50, an honor bestowed to the top 50 non-profit executives.
Doug currently holds numerous civic and charitable board positions and was recently appointed to the Campaign for Tobacco-Free Kids and C-Change board of directors. He also sits on the board for the Ulman Cancer Fund for Young Adults, the Union for International Cancer Control and the advisory board for Provectus Pharmaceuticals. He is an active member of the Young Presidents’ Organization. Doug served for four years as the Chairman of the National Cancer Institute Director’s Consumer Liaison Group.
In his spare time, Doug enjoys traveling, reading, playing golf and running. Doug has participated in more than 12 marathons, including a 100-mile ultramarathon in the Himalayan Mountains. Most importantly, Doug enjoys spending time with his wife and daughter. Follow him on Twitter at @LIVESTRONGCEO.
SBS session: “Downtown Project / Zappos.com Summary.” Culture is to a company as community is to a city: it’s about values, innovation, serendipity, participation, upward mobility, and attraction of smart startups and the creative class. Tony is applying his very successful Zappos corporate culture model (recognized multiple times by FORTUNE as one of the top 100 best places to work) to help build the most community-focused large city in the world in the place you would least expect it: Downtown Las Vegas. Research has shown that every time the size of a city doubles, productivity and innovation per resident increases by 15%, but when companies get bigger, productivity per employee generally goes down. With his new $350 million Downtown Project, Tony is creating a unique hybrid of corporation, community, and city to drive productivity and innovation both for Zappos as well as the city itself.
About Tony Hsieh – Author of #1 NYT Bestseller, “Delivering Happiness” and Zappos CEO
In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million.
He then joined Zappos as an advisor and investor, and eventually became CEO, where he helped Zappos grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune Magazine’s annual “Best Companies to Work For” list. In November 2009, Zappos was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing.
Tony’s first book, “Delivering Happiness”, was published on June 7, 2010, and outlines his path from starting a worm farm to life at Zappos. Tony shows how a very different kind of corporate culture is a powerful model for achieving success and happiness. “Delivering Happiness”, debuted at #1 on the New York Times Bestseller list.
Most recently in October 2011, Tony was interviewed by Barbara Walters when she interviewed self-made entrepreneurs. The piece included a visit to the headquarters of Zappos.com that was dubbed what “might just be the wackiest workplace in America.”
In addition to his responsibilities as CEO of Zappos.com, Tony is leading the “Downtown Project,” a group committed to transforming downtown Las Vegas into the most community-focused large city in the world. This transformation includes the relocation of the Zappos.com offices from Henderson, Nevada to what was the old City Hall in downtown Las Vegas.
SBS session: “Making the Invisible Visible.” The next frontier for social software is to integrate with Big Data to make interaction patterns within the enterprise and across institutions visible so that executives can develop a new set of leading performance indicators and employees can get better insight into what drives their own performance. So far, we have seen major strides in applying Big Data and social software to better understand customers and build stronger customer relationships – the next frontier is within the enterprise and across key business partners in extended business processes.
John Hagel III has nearly 30 years’ experience as a management consultant, author, speaker and entrepreneur. He has helped companies around the world to improve their performance by crafting creative business strategies that more effectively harness new generations of information technology and shape broader markets and industries. He also designs and implements change management strategies to help companies develop capabilities to drive more rapid performance improvement.
John currently serves as co-chairman of the Silicon Valley-based Deloitte LLP Center for the Edge, which conducts original research on emerging business opportunities that are not yet on the CEO’s management agenda but should be.
Before joining Deloitte, John was an independent consultant and writer. Prior to that, he held significant positions at leading consulting firms and companies. From 1984 to 2000, he was a principal at McKinsey & Co., where he was a leader of the Strategy Practice. In addition, he founded and led McKinsey’s Electronic Commerce Practice from 1993 to 2000. John has also served as senior vice president of strategy at Atari, Inc., and earlier in his career, worked at Boston Consulting Group. He is the founder of two Silicon Valley startups.
John is the author of The Power of Pull, published by Basic Books and summarizing recent research pursued at the Center for the Edge, making the case that we are struggling as individuals and institutions to adapt to a long-term shift in our business environment that changes the nature of competition,. He is also the author of a series of earlier best-selling business books, beginning with Net Gain, published in 1997, and including Net Worth, Out of the Box and The Only Sustainable Edge. He is widely published and quoted in major business publications like The Economist, Fortune, Forbes, Business Week, Financial Times and Wall Street Journal as well as general media like the New York Times, NBC and BBC. He has won two awards from Harvard Business Review for best articles in that publication and has been recognized as an industry thought leader by a variety of publications and institutions, including the World Economic Forum and Business Week.
John has his own website at www.johnhagel.com, a joint website with John Seely Brown at www.edgeperspectives.com, a personal blog at www.edgeperspectives.typepad.com as well as joint blogs with John Seely Brown at Harvard Business Review and at Business Week.
John holds a BA from Wesleyan University, a B.Phil. from Oxford University, and a JD and MBA from Harvard University.
SBS session: “Leveraging Social Media for Social Causes: The Estée Lauder Companies’ Global Breast Cancer Awareness Campaign.” Since Evelyn Lauder co-created the iconic pink ribbon and founded The Estée Lauder Companies’ Breast Cancer Awareness campaign in 1992, the company has had a unique, enduring commitment to raising global awareness and funding for research to save women’s lives. However, it was not until 5 years ago that we began to really tap the power of social media and apply it toward this important social cause. In this presentation, Marisa Thalberg, VP, Corporate Digital Marketing Worldwide for The Estée Lauder Companies, will share how the campaign has evolved across many markets and digital channels, and what they have learned in the process that in turn has helped inform their brand digital and social marketing.
As the Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Inc., Marisa is charged with supporting the development of world class digital and social marketing across the company’s collection of over 25 prestige beauty brands. Her efforts have helped propel the company to be ranked as having the highest “Digital IQ” of any global beauty company. Marisa has become a frequent industry speaker on digital marketing at conferences and events including The CMO Summit, Luxury Interactive, WOMMA Supergenius, BlogHer, InternetWeek and the WWD Media+Style Summit and Technology Summits.
Leading up to this position, Marisa’s background spanned both the client and agency worlds, including stints as Vice President of Global Advertising at Unilever Cosmetics International, Senior Vice President of Marketing for the home furnishings company Sure Fit, Vice President of Advertising for Revlon, and advertising agency account leadership positions for a number of world-famous brands and companies, including P&G Haircare, Marshalls, Johnson & Johnson, Clairol and Victoria’s Secret stores.
Concurrent to her advertising and marketing career, in 2002 Marisa became the founder and president of Executive Moms, which has become a leading social network and content provider to this important demographic of accomplished, multi-faceted women. In this capacity, she has appeared on The Today Show, NBC, CBS, FOX, The Wall Street Journal, New York Times, Chicago Tribune, Redbook, and in numerous other TV and print media nationwide.
Marisa was recently named by Advertising Age a “2012 Woman to Watch,” a “Digital Doyenne” by Cosmetic Executive Women (CEW) and was selected by Advertising Women of New York (AWNY) as one of their 2011 Advertising Working Mothers of the Year. In addition, one of her most gratifying honors was being selected by UNICEF as their iconic representative of United States working mothers for their State of the World’s Children report.
Marisa is a Phi Beta Kappa, Magna Cum Laude graduate of Brown University. She lives in New York City with her forbearing husband David and their generally perfect daughters Hannah and Avery.
SBS session: “The Future of Branding is Shared Experiences.” The formula for Digital Darwinism: Arrogance + Ignorance = Irrelevance. It’s time to #AdaptorDie. To earn relevance and thrive in an era of connected consumerism, businesses must invest in data analysis, digital anthropology, and what Brian refers to as the human algorithm.
Big data is everything. Being data-driven is the future. But without understanding the customer journey and the emotions behind decision-making, data is not enough. Organizations are flocking to new technologies. CMOs are outspending CIOs. Marketing teams are becoming incredibly sophisticated. Brian argues that we’re running too fast, chasing trends without taking the time to understand the human elements driving connected consumerism. The human algorithm combines data and social science to surface new touch points , screens, context, and the shared experiences that move consumers through the dynamic customer journey throughout the lifecycle.
Understanding behavior, identifying patterns, and translating data into people-focused and actionable insights will allow brands to create meaningful and shareable experiences instead of simply reacting to them.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His book, The End Of Business As Usual, looks at the changing consumer landscape, it’s impact on business & what companies can do to adapt & lead. Solis’ previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web. His next book, What’s the Future of Business will be released this spring. It explains why experience is everything and how the future of business will come down to shared experiences.
SBS session: “A Social Tipping Point: CMO & CIO Worlds Collide.” Garter predicts that the CMO will outspend the CIO on IT by 2017. Whether you like it or not, technology and marketing are inextricably tied and tomorrow’s CMO will need to understand a lot more of the science behind the art. A mere few years ago, social was just a marketing toy. Today it’s essential across every part of the enterprise, requiring collaboration across people, processes and technologies. CMO meet CIO. We are living in the age of the “empowered consumer” using multiple devices and multiple channels—increasingly social—to communicate and engage globally 24/7. Marketers need new processes and technologies in place to help connect the dots and understand the consumer’s ever-growing and diverse digital footprint. Erika Brookes will discuss how we got here and—more importantly—how marketers can embrace and adapt to today’s shifting environment to innovate and succeed.
Veteran technology and marketing executive, Erika Brookes is vice president of product strategy for Oracle, working on the Oracle Cloud-Social business to help guide product strategy and development. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing publishing software for global brands and agencies. Vitrue was acquired by Oracle in May 2012 and is now a wholly-owned subsidiary of Oracle.
Throughout her career she has held numerous executive-level marketing positions with leading technology firms like Oracle, Vitrue, MindSpring, Earthlink and Rackspace.
SBS session: “Business Objectives, Data and ROI: Leveraging Social Platforms to Engineer Digital Wins.” Part 1 is process-related: Instead of just focusing on communications, messaging and channels, the focus will be to start with business goals and then build basic, simple digital practice/activities around that. If it’s sales, how does social plug into that? How are content and activity driving sales without turning people off? How do you blend that seamlessly into your other activities? Operational form following function, in other words. Part 2 is data-related: What kind, where to look for it, how to collect it, what to do with it? Qualitative vs. quantitative, insights vs. measurement, measurement vs. capture, and so on. I won’t waste a whole lot of time on the guts of mission control centers but I’ll mention them. Then I will discuss how to properly measure performance based on their stated objectives (from Part 1). So… ROI is part of it, but I’ll probably spend more time talking about influencing buy rate, yield, and net new customer acquisition. If I have time, I’ll touch on things like share of voice, reach, WOM and message amplification, but I suspect others will cover that. I don’t think i’ll have enough time to get really thorough. I just want to give them just enough how-to to get them on the right track.
Olivier Blanchard was born in Paris, France in 1971 and spent most of his childhood bouncing between Europe, Africa and the United States. After serving as an officer in the French Fusiliers Marins, Olivier moved to the United States and spent the next 16 years managing marketing and business programs before moving into brand management consulting. Today, Olivier helps executives and organizations around the world understand how to build, operationalize,and measure social media programs. His first book “Social Media ROI: Managing and Measuring Social Media Efforts in your Organization” is a step by step how-to guide for anyone needing guidance plugging social media into their company or department.
Olivier is already working on his next two books, which will focus on brand management and the new paradigms of customer experience design in the age of the digital social consumer. When he isn’t writing, speaking or consulting, he can be found on his blog at www.thebrandbuilder.wordpress.com or on Twitter at www.twitter.com/thebrandbuilder
An avid triathlete, photographer and travel junkie, Olivier lives in South Carolina with his wife, two children, and their roving pack of wild chihuahuas.
SBS session: “What Is Your 2013 Content Marketing Strategy?” In this session, participants will get a glimpse at what is happening in the world of content and media today; and how this is causing business to change both internally and externally. Participants will learn what it takes to build a content strategy from building editorial processes and workflows to redefining the brand narrative on the social web and everything in between.
Michael Brito is a senior vice president of Social Business Planning at Edelman Digital. He provides strategic counsel, guidance, and best practices to several of Edelman’s top global tech accounts and is responsible for helping transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Previously, Michael worked for major companies in Silicon Valley to include Hewlett Packard, Yahoo! and Intel Corporation working in various marketing, social media and community management roles.
Michael is a business advisor for the social media marketing company Izea, brand advocate platform Fancorps, analytics startup Visibli and Lonesome George & Co. and he is was an early investor of social business hub OneForty. He is a frequent speaker at industry conferences as well as a guest lecturer at various universities including Cal Berkeley, the University of San Francisco, Stanford University, Syracuse University, Golden Gate University and Saint Mary’s College of California. He is also an Adjunct Professor at San Jose State University and UC Berkeley teaching social business and strategic social media.
Michael has a Bachelor of Arts in Business degree from Saint Mary’s College and a Master of Science, Integrated Marketing Communications degree from Golden Gate University. He proudly served eight years in the United States Marine Corps. Michael just finished writing his first book, Smart Business, Social Business: A Playbook for Social Media in Your Organizations, which was released in late July 2011 and available in book stores and Amazon.
SBS session: “Turning Social Data Into Strategic Advantage: What Marketers Need to Know.” Every day your customers, prospects and competitors are leaving a deep, detailed trail of online information for you to find, interpret and leverage. This information goes beyond basic follower counts, brand mentions, and mere conversations. It’s data that can get you immediate and measurable campaign traction leading to higher conversion rates and ultimately, more revenue.
Rob Bailey, CEO of DataSift, will discuss the must-have tools to make this a reality and explore real-world examples addressing the common struggles that tie social media to marketing metrics, including how using click data (the most objective measurement of social web activity) can:
· Pinpoint your most influential brand advocates
· Drive greater customer engagement
· Increase effectiveness of product launches
· Identify campaign target audiences with precision
Rob Bailey is an experienced entrepreneur with more than a decade of tech executive experience. Rob was previously the Vice President of Business Development for SimpleGeo (acquired by Urban Airship) and eScene Networks (acquired by Inktomi). He was also a business development lead at Yahoo! and USWeb/CKS. Rob is a strategic advisor to SoftTech VC and Akkadian Ventures, and regularly advises start-ups on product, fundraising and strategy. Rob has an MBA from the MIT Sloan School of Management.
SBS session: “Social Cocktail.” Businesses are struggling to understand what social data sources they need to make the right decisions for their businesses. Should businesses incorporate data from social networks, blogs, comments and everything else under the sun? Creating the right mix is like creating a social cocktail – you need to understand the properties of each social media publisher to get the right mix. Using data science from billions of social data activities, Scott will talk about attributes of each social media publisher.
Dr. Hendrickson is the Principal Data Scientist at Gnip, the world’s largest and most trusted provider of social data. At Gnip, he is responsible for data science projects that help Gnip and Gnip’s customers understand and more effectively use social media data from publishers including Twitter, Tumblr, WordPress, Disqus, StockTwits.
He is interested in discovering patterns, creating useful models and sharing a deeper understanding of how and why people use social media publishers, how information travels and why and what people choose to share.
Before joining Gnip, Scott worked with startups and established software companies on data analysis, machine learning, data visualization and data-centric strategy projects. Dr. Hendrickson has a PhD in Physics from the University of Colorado, where he simulated beam particle-field interactions. You can follow him on Twitter at @drskippy27.
Ashok Lalla, Global Head – Digital Marketing at Infosys is an award-winning global and regional Digital, Brand and Social Media Marketing leader with 20 years of client and agency-side business experience on brands that cut across the spectrum from one-cent candies to million-dollar hotels stays. He has been passionately leveraging Digital to grow brands since 2000.
Ashok is also the author and founder of The Future of Digital for Brands, a highly regarded global online community of Digital and Marketing folks, that comprises over 3500 members from 65+ countries. You can join the conversation around the future of digital for brands at http://linkd.in/qfXBrj.
When he’s not at work, Ashok can be found evangelizing the future of Digital, Marketing and Brands at numerous national and international conferences, including the World Brand Congress, Ad Tech, SES Conference, ClickAsia Summit, Luxury Interactive, Global Youth Marketing Forum, IAMAI Digital Marketing Conclave and EyeForTravel events, and also through articles, television interviews and guest lectures at leading B-schools. Ashok tweets @ashoklalla.
Dion Hinchcliffe is Chief Strategy Officer at Dachis Group, an industry-leading social marketing and SaaS analytics platform company. Dion is a well-known business strategist, enterprise architect, author, analyst, and blogger. He currently works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. He has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture.
Dion is particularly well known for his thought leadership in customer engagement, social software, business agility, cloud computing, SOA, and Web-Oriented Architecture. He is a widely followed commentator and industry analyst for ZDNet, InformationWeek, the Collaboratory, and the Enterprise Irregulars. Dion still works in the trenches with clients in the Fortune 1000, government, and Internet startup community and . He is a frequent keynote speaker at top industry events and is co-author of two books on technology and business subjects including Web 2.0 Architectures (O’Reilly, 2009) as well as the best-selling Social Business By Design (John Wiley & Sons, Spring, 2012.) You can find him on Twitter at @dhinchcliffe.
As CEO of Dachis Group, Jeff operates a global social marketing software company that serves more than 15% of the Fortune 500. Founded in 2008, Dachis Group was created to unlock the value of social data for large brands by providing social analytics software, packaged services and consulting services.
Prior to Dachis Group, Jeff helped establish the digital services industry more than a decade ago when he co-founded Razorfish, Inc. out of a one-bedroom New York City apartment. As co-founder, CEO, President and Chairman of Razorfish, Dachis profitably grew the company revenues to over $250 Million, expanded its talent base from 2 to 2,200 employees with offices in nine countries, completed over 25 M&A transactions, led its IPO which raised $55 Million, and catapulted Razorfish’s public valuation to over $5 Billion. Razorfish ultimately was bundled as part of Microsoft’s $6 billion purchase of aQuantive, and more recently was spun off and sold to Publicis for $530 million.
Dachis is also a Senior Partner at Manhattan-based Bond Art + Science, which specializes in information architecture and user experience design for digital media and information services. He serves as an advisor to companies including Bazaarvoice and Waterfall Mobile.
Jeff has also served as Co-Chairman of the Producer’s Guild of America New Media Council East, and has frequently appeared as a lecturer and speaker, and in publications such as the New York Times, the Wall Street Journal, Business Week, and Wired Magazine and in television appearances including CNBC, CNN, 20/20 and 60 Minutes.
Peter is Chief Solutions Architect at Dachis Group, responsible for the definition, development, and delivery of data-driven social marketing solutions for the company’s current and future clients. As “employee #1″ at Dachis Group, Peter recently rejoined Dachis Group after serving as VP Managing Director of Business Transformation at R/GA, where he advised Fortune 100 clients on organizing for social business.
Peter is a prominent thought leader in social marketing and social business, and authors a popular social business blog, Being Peter Kim. Peter is also the co-author of the popular management book Social Business by Design. Peter has been quoted frequently in the press by media outlets including: CNN, CNBC, NPR, The New York Times, and The Wall Street Journal.
Peter was previously an analyst at Forrester Research, focusing on social technology and marketing strategy. Earlier at PUMA AG, he was responsible for international marketing operations, e-commerce, and digital marketing.